Archive for julio 2012

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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">El logo de es un diseñó de la firma <a href="http://www.wolffolins.com/work/london-2012">Wolff Olins</a>, un símbolo reconocible y poco convencional, lo que <b><span style="color: orange;">refleja un Londres moderno y vanguardista. </span></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">El acceso al parque olímpico desde el centro comercial Westfield será la ruta que tomarán mas del 75% de los asistentes a los juegos. El <span style="color: orange;"><b>gran portón de acceso</b></span>, obra de <a href="http://surfacearchitects.com/index.php/olympic-wayfinding-structure/">Surface Architects</a>, tiene el mismo lenguaje facetado que el logo. Combina la tipografía Gareth Hague´s con la TFL´s Johnston.</span><br />
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<span style="text-align: -webkit-auto;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">El proyecto fue dirigido por <a href="http://www.futurebrand.com/">Future Brand</a>, miembro de McCann Worlgroup. Cada lugar tiene su propio color siguiendo un criterio<b><span style="color: orange;"> "One Look"</span></b>, incluso oficinas y salas de prensa.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="http://s1052.photobucket.com/albums/s445/bfreshart/Entradas%20Londres%202012/?albumview=slideshow">Ver entradas</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Via: <a href="http://www.creativereview.co.uk/cr-blog/2012/july/london-2012-the-look-of-the-games">Creativereview</a></span></div>
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